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TikTok Dives Into Long-Form Content Creation

TikTok is well known for short-form, punchy video content. However, a move toward longer content may be changing how audiences see the platform. Breaking away from the 60-second limit that is the norm for short-form video content platforms, TikTok began rolling out its 10-minute-long video feature to eligible creators in early 2022 and to all … Read more

Mastering Social Media Content Creation: Turning Passion into Posts

In the fast-paced world of social media, creating engaging content is key to capturing your audience’s attention. Whether you’re a seasoned content creator or just starting out, infusing your passion into your posts can make all the difference. Here are some tips to help you harness your love for social media and turn it into … Read more

The On-Going Saga of the TikTok Ban

And just like that, we are looking at a TikTok ban again. The US house of Representatives has tied a TikTok ban to Ukraine and Israel funding, making it more likely than ever that the ban WILL pass with the Senate aligned and President Biden indicating that he will sign it. ByteDance will have ONE … Read more

The Rise of Faceless Content: A Peek Behind the Influencer Mask

In the world of social media, a peculiar trend has taken hold: the rise of faceless content. Scrolling through our feeds, we are met with an array of beautifully curated images, but increasingly, the faces behind these posts are obscured or entirely absent. What does this say about the influencer landscape and what does it … Read more

The Charm of TikTok’s “FaceTime” Videos 

  By: Chelsea Goodson In the vast universe of TikTok trends and challenges, one fascinating avenue that has gained immense popularity is the art of “FaceTime” videos. What started as a simple way to connect with friends and family quickly evolved into a creative style for storytelling among those in in the TikTok era of long(ish)-form … Read more

The Ethical Dilemma of Public Speculation: How Influencers are Discussing Kate Middleton’s Absence

By Chelsea Goodson In the world of royals, every move is scrutinized, every appearance analyzed and every absence speculated upon. The recent absence of Kate Middleton, Duchess of Cambridge, has sparked a flurry of discussion, particularly among influencers and social media personalities. While the concern for her well-being is genuine, the ethical implications of public … Read more

A Glamorous Retreat: Inside the Tarte and Free People Influencer Trips

Find Your Influence - A Glamorous Retreat: Inside the Tarte and Free People Influencer Trips

by Chelsea Goodson In the ever-evolving world of beauty and fashion, influencer trips have continued to become the pinnacle of luxury experiences for both creators and brands. Recently, two industry giants, Tarte and Free People, hosted unforgettable getaways for their influencers, offering a glimpse into the glamour and creativity that drive these collaborations.   Tarte’s … Read more

Riding the Wave: The Continued Growth of Influencer Marketing in 2024

Find Your Influence : Riding the Wave: The Continued Growth of Influencer Marketing in 2024

Riding the Wave: The Continued Growth of Influencer Marketing in 2024 by Chlesea Goodson If you’re in the business of influence, you’re likely riding the same wave we’ve all been talking about—the continued growth of influencer marketing in 2024. This year has already been a game-changer and we would love to dive into just why! … Read more

Top Tips for Mastering Multi-Platform Influence

By Hannah Mall In the dynamic world of influencer marketing, establishing a presence across multiple platforms is not just beneficial—it is essential in enhancing influence. Different platforms attract different demographics and user behaviors. Here at Find Your Influence, we tap into each creator’s unique social presence to reach a broader audience and expand visibility beyond … Read more