Empowering Content Creators: A Win-Win for Brands and Creators

In the dynamic landscape of digital marketing, brands and content creators are increasingly finding common ground. Brands seek authentic voices to reach their audiences, while content creators desire opportunities to showcase their creativity and connect with their followers. By empowering content creators, brands can foster unique, engaging content that benefits both parties. Here’s how brands … Read more

Influencers Soar In A Celebrity Dominant World

Celebrities have been highlighted by mainstream media for hundreds of years. From John Wayne to Kim Kardashian, they’ve been a hugely influential part of pop culture. On the other hand, social media influencers have only been in the public eye for a few decades, but they’ve already replaced traditional celebrities in online marketing campaigns. Two … Read more

The Influencer Inspired Viral Blueberry Iced Coffee at Dunkin’ Donuts

In the ever-evolving world of social media, trends can emerge overnight, captivating audiences and driving consumer behavior. One such trend is the viral blueberry iced coffee from Dunkin’ Donuts, which has taken TikTok by storm. This blog post explores the viral drink, the influencers behind its popularity, and the significant impact it is having on … Read more

TikTok Dives Into Long-Form Content Creation

TikTok is well known for short-form, punchy video content. However, a move toward longer content may be changing how audiences see the platform. Breaking away from the 60-second limit that is the norm for short-form video content platforms, TikTok began rolling out its 10-minute-long video feature to eligible creators in early 2022 and to all … Read more

The Charm of TikTok’s “FaceTime” Videos 

  By: Chelsea Goodson In the vast universe of TikTok trends and challenges, one fascinating avenue that has gained immense popularity is the art of “FaceTime” videos. What started as a simple way to connect with friends and family quickly evolved into a creative style for storytelling among those in in the TikTok era of long(ish)-form … Read more

The Ethical Dilemma of Public Speculation: How Influencers are Discussing Kate Middleton’s Absence

By Chelsea Goodson In the world of royals, every move is scrutinized, every appearance analyzed and every absence speculated upon. The recent absence of Kate Middleton, Duchess of Cambridge, has sparked a flurry of discussion, particularly among influencers and social media personalities. While the concern for her well-being is genuine, the ethical implications of public … Read more

A Glamorous Retreat: Inside the Tarte and Free People Influencer Trips

Find Your Influence - A Glamorous Retreat: Inside the Tarte and Free People Influencer Trips

by Chelsea Goodson In the ever-evolving world of beauty and fashion, influencer trips have continued to become the pinnacle of luxury experiences for both creators and brands. Recently, two industry giants, Tarte and Free People, hosted unforgettable getaways for their influencers, offering a glimpse into the glamour and creativity that drive these collaborations.   Tarte’s … Read more