By: Cristine Vieira Over the past decade, influencer marketing has evolved into being a cornerstone of brand strategy. With social media transforming how we communicate and consume content, brands have adapted by leveraging the power of influencers to reach their target audiences more authentically. Central to this evolution has been the emergence of influencer marketing … Read more
By: Jamie Reardon Evans At times, working in influencer marketing has felt more like working in a silo than in a wide-open field. However, times are changing and collaboration has become the new currency. Here at Find Your Influence, we’re aiming to lead the charge and witness a pivotal shift in how platforms, brands, creators … Read more
By Jamie Reardon Evans, Find Your Influence CEO Influencer marketing has undergone a remarkable transformation over the past decade. What began as a novel approach for brands to tap into the personalities and followings of social media stars, has now evolved into a mainstream strategy that is indispensable in today’s digital landscape. Understanding current trends … Read more
Celebrities have been highlighted by mainstream media for hundreds of years. From John Wayne to Kim Kardashian, they’ve been a hugely influential part of pop culture. On the other hand, social media influencers have only been in the public eye for a few decades, but they’ve already replaced traditional celebrities in online marketing campaigns. Two … Read more
