In the dynamic landscape of digital marketing, brands and content creators are increasingly finding common ground. Brands seek authentic voices to reach their audiences, while content creators desire opportunities to showcase their creativity and connect with their followers. By empowering content creators, brands can foster unique, engaging content that benefits both parties. Here’s how brands … Read more
Celebrities have been highlighted by mainstream media for hundreds of years. From John Wayne to Kim Kardashian, they’ve been a hugely influential part of pop culture. On the other hand, social media influencers have only been in the public eye for a few decades, but they’ve already replaced traditional celebrities in online marketing campaigns. Two … Read more
In the ever-evolving world of social media, trends can emerge overnight, captivating audiences and driving consumer behavior. One such trend is the viral blueberry iced coffee from Dunkin’ Donuts, which has taken TikTok by storm. This blog post explores the viral drink, the influencers behind its popularity, and the significant impact it is having on … Read more
TikTok is well known for short-form, punchy video content. However, a move toward longer content may be changing how audiences see the platform. Breaking away from the 60-second limit that is the norm for short-form video content platforms, TikTok began rolling out its 10-minute-long video feature to eligible creators in early 2022 and to all … Read more
By: Chelsea Goodson In the vast universe of TikTok trends and challenges, one fascinating avenue that has gained immense popularity is the art of “FaceTime” videos. What started as a simple way to connect with friends and family quickly evolved into a creative style for storytelling among those in in the TikTok era of long(ish)-form … Read more
