By Gabriella Vitelli When you think of LinkedIn, job hunting and networking might be the first things that come to mind. And for good reason—it’s long been a go-to platform for professionals looking to land new roles, make career pivots or connect with potential employers. Especially for recent grads and early-career professionals, a polished LinkedIn … Read more
By Ghaida Shanti In the ever-changing world of digital marketing, trust has become a currency. In the Middle East, that trust is increasingly being placed in influencers over traditional brands. From Saudi Arabia to the UAE, consumers are more likely to be swayed by the authentic voices of content creators than by polished brand campaigns. But … Read more
By Gabriella Vitelli Every April, Palm Springs transforms into more than just a music festival—it becomes a content creator’s dream. Coachella draws influencers, brands and music lovers alike to the desert for back-to-back weekends filled with iconic performances, bold fashion moments and major brand activations Brands seize this opportunity to make a splash, inviting … Read more
By Avalon VanDercook In today’s ever-evolving digital landscape, influencer marketing is an essential tool for brands looking to expand their reach. At Find Your Influence (FYI), we offer a self-service solution that empowers brands to take control of their influencer campaigns while still receiving the support they need. Our self-service platform provides the flexibility to … Read more
By Gabriella Vitelli Social media influencers are undeniably rising as the newest wave of celebrities, no longer confined to the realm of online personalities. They are reshaping the marketing landscape and redefining celebrity culture, blurring the lines between digital fame and mainstream recognition. The Grammys—traditionally a celebration of music’s biggest talents—have now opened their doors … Read more
Influencer marketing has come a long way since its humble beginnings in the early 2010s. What started as a few celebrities endorsing products on Instagram quickly ballooned into a global industry worth billions of dollars. By 2025, influencer marketing has evolved from flashy endorsements to an essential pillar of digital marketing strategies. The landscape is … Read more
By: Cristine Vieira Over the past decade, influencer marketing has evolved into being a cornerstone of brand strategy. With social media transforming how we communicate and consume content, brands have adapted by leveraging the power of influencers to reach their target audiences more authentically. Central to this evolution has been the emergence of influencer marketing … Read more
By: Jamie Reardon Evans At times, working in influencer marketing has felt more like working in a silo than in a wide-open field. However, times are changing and collaboration has become the new currency. Here at Find Your Influence, we’re aiming to lead the charge and witness a pivotal shift in how platforms, brands, creators … Read more
By Jamie Reardon Evans, Find Your Influence CEO Influencer marketing has undergone a remarkable transformation over the past decade. What began as a novel approach for brands to tap into the personalities and followings of social media stars, has now evolved into a mainstream strategy that is indispensable in today’s digital landscape. Understanding current trends … Read more
It seems like just yesterday, influencer marketing was a fresh, new strategy that brands were cautiously dipping their toes into. Fast forward to today, and it’s not just a trend—it’s become a must-have in every marketer’s toolkit. Over the past decade, we’ve watched it grow from simple celebrity endorsements into a complex, dynamic ecosystem, rife … Read more
