Written by: Erin Chun Pinterest is often mistaken for just another social media platform, but for influencers and marketers, it plays by completely different rules. Instead of chasing viral moments or real-time engagement, Pinterest works as a visual search engine where users actively look for inspiration, ideas and products. That’s exactly what makes it such … Read more
By: Chelsea Goodson In today’s influencer marketing landscape, authenticity isn’t just a buzzword: it’s the backbone of trust, connection, and performance. As audiences have become savvier, they can instantly tell when content feels forced, scripted, or overly branded. The truth? Authenticity wins every time. What does authenticity actually look like in influencer marketing, though, and … Read more
By: Chelsea Goodson Being a content creator isn’t just about producing videos, writing captions, or curating the perfect photo grid. At its core, it’s about sharing your authentic voice and finding the right people and platforms that help amplify it: that’s where community comes in! The Power of Authenticity Audiences today are savvy. They don’t … Read more
It may only be July, but back-to-school season and fall weather will be here before we know it. Brands, of course, are already gearing up for a season of transformation—not just in fashion or foliage, but in the influencer marketing landscape as well. With digital trends evolving faster than ever, marketers must stay one step … Read more
By Ghaida Shanti In the ever-changing world of digital marketing, trust has become a currency. In the Middle East, that trust is increasingly being placed in influencers over traditional brands. From Saudi Arabia to the UAE, consumers are more likely to be swayed by the authentic voices of content creators than by polished brand campaigns. But … Read more
By Avalon VanDercook In today’s ever-evolving digital landscape, influencer marketing is an essential tool for brands looking to expand their reach. At Find Your Influence (FYI), we offer a self-service solution that empowers brands to take control of their influencer campaigns while still receiving the support they need. Our self-service platform provides the flexibility to … Read more
Influencer marketing has come a long way since its humble beginnings in the early 2010s. What started as a few celebrities endorsing products on Instagram quickly ballooned into a global industry worth billions of dollars. By 2025, influencer marketing has evolved from flashy endorsements to an essential pillar of digital marketing strategies. The landscape is … Read more
By: Cristine Vieira Over the past decade, influencer marketing has evolved into being a cornerstone of brand strategy. With social media transforming how we communicate and consume content, brands have adapted by leveraging the power of influencers to reach their target audiences more authentically. Central to this evolution has been the emergence of influencer marketing … Read more
By: Jamie Reardon Evans At times, working in influencer marketing has felt more like working in a silo than in a wide-open field. However, times are changing and collaboration has become the new currency. Here at Find Your Influence, we’re aiming to lead the charge and witness a pivotal shift in how platforms, brands, creators … Read more
By Jamie Reardon Evans, Find Your Influence CEO Influencer marketing has undergone a remarkable transformation over the past decade. What began as a novel approach for brands to tap into the personalities and followings of social media stars, has now evolved into a mainstream strategy that is indispensable in today’s digital landscape. Understanding current trends … Read more
