By: Cristine Vieira Over the past decade, influencer marketing has evolved into being a cornerstone of brand strategy. With social media transforming how we communicate and consume content, brands have adapted by leveraging the power of influencers to reach their target audiences more authentically. Central to this evolution has been the emergence of influencer marketing … Read more
By: Jamie Reardon Evans At times, working in influencer marketing has felt more like working in a silo than in a wide-open field. However, times are changing and collaboration has become the new currency. Here at Find Your Influence, we’re aiming to lead the charge and witness a pivotal shift in how platforms, brands, creators … Read more
By Jamie Reardon Evans, Find Your Influence CEO Influencer marketing has undergone a remarkable transformation over the past decade. What began as a novel approach for brands to tap into the personalities and followings of social media stars, has now evolved into a mainstream strategy that is indispensable in today’s digital landscape. Understanding current trends … Read more
It seems like just yesterday, influencer marketing was a fresh, new strategy that brands were cautiously dipping their toes into. Fast forward to today, and it’s not just a trend—it’s become a must-have in every marketer’s toolkit. Over the past decade, we’ve watched it grow from simple celebrity endorsements into a complex, dynamic ecosystem, rife … Read more
By: Charlie Brugnolotti Have you noticed Influencer Marketing changing a bit? Initially, the intent of all platforms was similar: utilize content in various ways to keep people engaged and interacting with the platform. Today, I’m seeing a massive change in the platforms and the way they operate. Facebook, the OG – Once a resource to … Read more
The Winter Olympics of 2010 were the first “social media games.” It was the first time we saw athletes with their own online platforms enter the arena. Since 2010, the International Olympic Committee (IOC) has placed strict guidelines on the social media usage of athletes, coaches, technical staff, and other Olympic committee representatives. As recently … Read more
In the dynamic landscape of digital marketing, brands and content creators are increasingly finding common ground. Brands seek authentic voices to reach their audiences, while content creators desire opportunities to showcase their creativity and connect with their followers. By empowering content creators, brands can foster unique, engaging content that benefits both parties. Here’s how brands … Read more
Celebrities have been highlighted by mainstream media for hundreds of years. From John Wayne to Kim Kardashian, they’ve been a hugely influential part of pop culture. On the other hand, social media influencers have only been in the public eye for a few decades, but they’ve already replaced traditional celebrities in online marketing campaigns. Two … Read more
In the ever-evolving world of social media, trends can emerge overnight, captivating audiences and driving consumer behavior. One such trend is the viral blueberry iced coffee from Dunkin’ Donuts, which has taken TikTok by storm. This blog post explores the viral drink, the influencers behind its popularity, and the significant impact it is having on … Read more
TikTok is well known for short-form, punchy video content. However, a move toward longer content may be changing how audiences see the platform. Breaking away from the 60-second limit that is the norm for short-form video content platforms, TikTok began rolling out its 10-minute-long video feature to eligible creators in early 2022 and to all … Read more
