Blogging, Find Your Influence, Influencer Marketing 02 Mar 2017 The Value Of Brand Ambassadors Vs. “One And Done” Customers By Courtney Moser “True influence drives action, not just awareness.” This quote from marketer Jay Baer illustrates a major difference between long-term brand ambassadors or advocates and one-time customers.… Guest Blogger No Comments
Blogging, Find Your Influence, Influencer Marketing 19 Aug 2016 How to Win Fans and Influence Consumers: Find the Right Influencers By Courtney Moser It’s not what you know, it’s who you know. Or is it? At FYI, we’d modify this piece of professional wisdom to read “It’s what you… Guest Blogger No Comments
Find Your Influence 09 Aug 2016 How to Win Fans and Influence Consumers: Pick the Right Social Platform By: Courtney Moser Quick, how many influencers are on Instagram? Trick question! It’s not that simple: it depends on your brand, products, campaign goals, audience and overall mission. So while the… Guest Blogger No Comments
