Perfecting the art of promoting yourself is crucial for entrepreneurs who are trying to grow their business, find clients, and appeal to investors. However, managing the balance of self-promotion and boasting can be a challenge, particularly for female business owners.
Studies show that women who are pursuing a career claim that self-promotion is the toughest part of their professional development. When female entrepreneurs don’t promote their businesses, their work often silently goes unnoticed which can lead to less opportunities for professional partnerships and investor backing. In fact, less than 10% of venture capital backed companies have a female entrepreneur at the helm. This imbalance happens largely because of the perception that females are not as competitive or ambitious as males.
This systematic disregard for female entrepreneurs makes celebrating and bringing attention to accomplishments necessary for any woman who is building her business. If you or your business partner struggle with highlighting your recent achievements, try using these pointers from ZenBusiness in day-to-day conversations. With practice you will refine your self-promotion skills and learn to frame your wins in a way that is natural and professional.