Influencer Insider: Social Media Platforms in 2020

January 8, 2020
January 8, 2020 Tami Nealy

Influencer Insider: Social Media Platforms in 2020

At the end of the last decade, Find Your Influence (FYI) surveyed nearly 550 social media influencers to understand their views on the evolution of social media platforms as they approached 2020.

Using FYI’s proprietary survey technology, the survey was sent to a sample set of influencers within the FYI network. The survey was distributed to active U.S.-based social media influencers and was conducted online between December 27-29, 2019.

“We were really interested in better understanding what influencers were feeling about established platforms, changes to established platforms as well as rising platforms,” said Cristine Vieira, President and co-founder of Find Your Influence. “Influencers are the fuel to the influencer marketing engine and coming to understand their habits and concerns can in turn help Find Your Influence aid brands in the development of successful influencer marketing campaigns.”


The complete survey and results:

Are you worried about Instagram permanently removing likes?

77%  No 

23%  Yes 

How much more time do you spend creating Instagram Stories vs. In-feed posts?

51%  I spend more time on in-feed posts than Instagram Stories

26%  1 hour  

16%  2 hours

  4%  4 hours 

  2%  3 hours

How many different social platforms do you use to create sponsored content?

62%  3-5 platforms

30%  1-2 platforms 

  8%   5-7 platforms

What social platforms do you use most often to post sponsored content?

65%  Instagram

14%  Blog

10%  Facebook

  8%  Twitter

  3%  Pinterest

 .1%  TikTok

Do you see TikTok competing with more established platforms for sponsored content opportunities?

62% No

38% Yes 

Do you see Twitch competing with more established platforms for sponsored content opportunities? 

85% No

15% Yes

Influencers who responded to the survey ranged in follower count from 720 to 9.8 million. The average follower count of the influencers surveyed was 115,092.

To speak with Find Your Influence directly about survey results, please contact Tami Nealy, tami@findyourinfluence.com.

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