Marketing campaigns can be expensive and hard to manage for small businesses. However, as influencer marketing becoming more popular, small businesses can benefit from using influencers in many different ways. Influencer marketing is versatile and is easily accessible to smaller businesses, without spending a fortune.
Influencer Marketing Raises Brand Awareness
Influencer Marketing can increase brand awareness for small businesses. When influencers promote a brand or product, a whole new audience is being introduced to it. This can draw traction to the business, as well as new followers and audiences for the influencer. Even if small businesses do campaigns with micro-influencers or nano-influencers, it is still introducing a brand to new faces. Since social media is versatile, there are many different ways for influencers to make content for small businesses. Regardless of the content, influencers can provide an experience that expands the reach and audiences for both the influencer and the brand.
Providing an Authentic Experience
Influencer marketing can be beneficial for small businesses because influencers can provide an authentic, honest review of a product or brand. Since influencers have the final say in who they partner with, their audience can trust that the influencer is truly interested in the brand. This makes the brand more credible and allows for audiences to trust them, as well. In addition, influencers can create sponsored content that does not disrupt their regularly scheduled content. For example, sponsored posts can be seen directly on an influencer’s feed, which promotes a more natural experience for the audience.
Influencers Provide Flexibility
It is not impossible for small businesses to invest in influencer marketing. Many micro-influencers and nano-influencers may charge a lower rate, based on their follower count. Although these type of influencers may not have a large reach, their audiences are often more engaged. Therefore, it is worth connecting with micro-influencers and nano-influencers to see if they would agree to a partnership, based on your available budget. Find Your Influence also provides an exchange program that allows for small businesses to engage influencers.
The Find Your Influence Exchange is a great way for small businesses to become involved in influencer marketing. Brands will post campaigns for influencers to review and signal their interest if they want to participate. Aside from the cost to use the platform, there are no additional fees for influencer content. The FYI Exchange is beneficial for small businesses because they are still able to get brand exposure from influencers without additional costs that come with larger-scale campaigns. Brands using the FYI Exchange are exchanging product for content.
Raceen is a New York fashion, food and travel blogger who enjoys using the FYI Exchange. “If it doesn’t fit within my niche or my lifestyle, there is no reason to waste the product or the brand’s time trying to fit it into my life,” she said. “The thought process behind every campaign, gifted or paid, is about how I can fit it into my life.”
Freelance contribution especially written for Find Your Influence by Jordan Landsman.