Prior to the COVID-19 pandemic, social media influencers were once overwhelming hotels around the world daily with requests to trade room nights for social media content. Without a focused influencer marketing strategy and established performance metrics, hotels were often finding themselves regularly turning down influencer opportunities.
As travel resumes and hotels are looking to deliver important messages about guest safety and health protocols, working with social media influencers has never been more imperative.
The FYI Exchange puts hotels in the driver’s seat to execute successful influencer marketing campaigns. Hotel brands with access to the FYI Exchange can post products for influencers to review and apply to participate. Brands then select from the influencers who have indicated their interest and eagerness to help.
An Influencer Concierge
The FYI Exchange allows hotels to direct all influencers to a single location to apply to participate in a brand-developed campaign. When the hotel brand controls the nights made available and shares messaging guidelines, they can more easily find the perfect influencers to deliver their message.
Utilizing the FYI Exchange empowers hotels to better understand influencer impact in a controlled environment. Hotel proprietors no longer have to worry about the voicemails and direct messages asking for free room nights. The FYI Exchange allows brands to access interested influencers, often for less than the cost of a single room night.
Successful influencer marketing campaigns can all have different key performance indicators to measure success. From brand awareness to website visits, success is dependent on the overall campaign goals.
A key metric used to measure an influencer’s success is the engagement rate of their content. Engagement rate is determined by taking the number of impressions (views) divided by the number of engagements (likes and comments). FYI data proves that Instagram is the most powerful channel for engagements. Engagement rates are generally three times higher on Instagram than they are on Facebook.
The FYI Exchange is an influencer concierge that creates a controlled environment for reviewing and approving influencers. Providing a centralized location for all campaign data, the FYI Exchange has made influencer marketing easier than ever.
The FYI Exchange empowers the hotel industry to harness the power of social proof through influencer marketing for only $199/month. If you’re ready to streamline influencer inquiries, contact FYI today at email@example.com.