Why Authenticity Is Your Most Valuable Asset in Content Creation

By: Chelsea Goodson In the fast-moving world of social media, content trends shift overnight. Filters evolve, algorithms change and audience preferences are always in flux. But one thing never goes out of style: authenticity. Whether you’re a full-time influencer, a brand storyteller or a casual content creator, authenticity is the thread that weaves trust, engagement … Read more

How to Create Authentic Content as an Influencer (And Why It Matters More Than Ever)

By: Chelsea Goodson In a world where polished feeds and picture-perfect posts dominate, authenticity has become the ultimate differentiator for influencers. Audiences are smarter than ever: they can spot overly scripted or purely promotional content from a mile away. What they crave? Connection. Relatability. Honesty. Whether you’re just starting your influencer journey or have built … Read more

LinkedIn Creators Are Here To Stay

By Gabriella Vitelli  When you think of LinkedIn, job hunting and networking might be the first things that come to mind. And for good reason—it’s long been a go-to platform for professionals looking to land new roles, make career pivots or connect with potential employers. Especially for recent grads and early-career professionals, a polished LinkedIn … Read more

Influencers Take on Coachella: The Ultimate Brand Playground

By Gabriella Vitelli   Every April, Palm Springs transforms into more than just a music festival—it becomes a content creator’s dream. Coachella draws influencers, brands and music lovers alike to the desert for back-to-back weekends filled with iconic performances, bold fashion moments and major brand activations   Brands seize this opportunity to make a splash, inviting … Read more

From TikTok to the Red Carpet: How Influencers are Revolutionizing Award Shows 

By Gabriella Vitelli   Social media influencers are undeniably rising as the newest wave of celebrities, no longer confined to the realm of online personalities. They are reshaping the marketing landscape and redefining celebrity culture, blurring the lines between digital fame and mainstream recognition. The Grammys—traditionally a celebration of music’s biggest talents—have now opened their doors … Read more

Instagram’s New Views Metric: What It Means for Your Content Performance

Instagram is about to make a significant change that will streamline how you measure the success of your content across the platform. Starting soon, Instagram will be rolling out “Views” as the primary metric for evaluating performance across all organic and boosted media formats, including Reels, Live, Photos, Carousels and Stories. This shift is set … Read more

Top Tips for Mastering Multi-Platform Influence

By Hannah Mall In the dynamic world of influencer marketing, establishing a presence across multiple platforms is not just beneficial—it is essential in enhancing influence. Different platforms attract different demographics and user behaviors. Here at Find Your Influence, we tap into each creator’s unique social presence to reach a broader audience and expand visibility beyond … Read more