Written by: Erin Chun For years, marketers measured success in likes, follower growth and impressions. The bigger the number, the stronger the performance. In 2026, though, those surface-level metrics are no longer telling the full story. Engagement isn’t disappearing: it’s evolving and the brands that are paying attention to how people engage, not just how … Read more
Written by: Erin Chun Big cultural events aren’t just TV moments anymore, they’re massive marketing moments with influencers front and center in making sure brands and audiences stay connected. Whether it’s the Grammys, the Olympics or the Super Bowl, influencers aren’t just attending, they’re shaping the narrative around these experiences in real time. For events … Read more
Written by: Keegan Heinrich On TikTok, every couple of scrolls is an influencer telling you that you absolutely need this product. They have perfect lighting, mini microphones and polished aesthetics. Sometimes, their videos are captioned, stating that the creator earns commission. “I swear by this product” has nearly lost its meaning and nowadays viewers are left … Read more
Written by: Erin Chun Pinterest is often mistaken for just another social media platform, but for influencers and marketers, it plays by completely different rules. Instead of chasing viral moments or real-time engagement, Pinterest works as a visual search engine where users actively look for inspiration, ideas and products. That’s exactly what makes it such … Read more
Written by: Keegan Heinrich The Super Bowl has always been one of the most anticipated marketing events with viewers even excited for ad breaks. Brands spend millions of dollars on 20 second ad slots, anticipating engaged viewers. Consumers yearn for a sense of authenticity and relatability, something that traditional advertisements lack. Influencers aren’t just participating in Super Bowl marketing, they are redefining it. Take Poppi for … Read more
Written by: Erin Chun AI might sound like a buzzword, but in influencer marketing, it’s doing some serious behind-the-scenes magic. From finding the right creators to predicting what content will actually perform, AI is helping brands run influencer campaigns that feel more authentic and less like ads. And honestly? That’s exactly what today’s audiences want. … Read more
If you’ve scrolled Instagram recently, you’ve probably noticed something familiar: grainy filters, throwback outfits, mirror selfies and captions that feel straight out of a simpler internet era. People are reposting their 2016 photos and it’s not accidental. This wave of nostalgia has resurfaced at the same time marketers are once again talking about relevance: that’s … Read more
As 2025 comes to a close, one thing is clear: influencer marketing didn’t just evolve, it matured. This year marked a turning point where the industry moved beyond experimentation and hype into a more intentional, data-driven and relationship-focused era. Brands became more selective, creators became more empowered and audiences became more discerning than ever before. … Read more
The world of influencer marketing keeps evolving fast. As we head into 2026, some of the changes we’ve seen already are starting to solidify into long-term shifts. Brands, creators, and marketers who adapt now stand to benefit — and those who keep doing things the “old way” might get left behind. Bigger Budgets and Bigger … Read more
Influencer marketing has officially entered its maturity era. What used to be a channel powered by one-off posts and seasonal pushes has evolved into a long-term relationship engine: one where consistency, trust and repetition outperform sporadic bursts of visibility every time. And the numbers are undeniable. When one of FYI’s healthcare clients scaled from two … Read more
