Part 3 in a series about Influencer Marketing in the 2020s
For many brands, influencer marketing is still a relatively new marketing idea. For years, brands and advertisers have relied on “traditional” advertising (print, radio, television) and have only evolved into newer forms of digital advertising in the last ten years.
Influencer marketing is an evolution of word-of-mouth marketing. It is a unique form of marketing in that it uses key content creators, a.k.a social media influencers, to create original content to drive authentic conversation and engagement around a brand’s product and message.
Understanding influencer marketing is more than just how it works but also, it’s key to know where it works.
Influencers exist on every social media platform including but not limited to:
- Instagram (In-Feed, Instagram Live, Instagram Stories, Instagram TV)
- Facebook (In-Feed, Facebook Live, Facebook Stories)
- Personal blogs
Find Your Influence has been helping brands execute influencer marketing campaigns since 2013. Data collected by Find Your Influence proves that Instagram is the most powerful social media platform for engagements. Engagement rates are generally three times higher on Instagram than Facebook.
In March 2020, Social Media Today published a report that looked at social media platform performance benchmarks by industry. The key takeaway? There is no wrong platform for influencer marketing campaigns. Every platform offers a unique set of KPI from reach, engagement, audience demographics and more.
“We are seeing more and more brands and advertisers engage influencers on YouTube and TikTok,” explained Piper Martin, Influencer Manager with Find Your Influence. “With a focus on video, users expect to see creators creating both branded and organic content and sharing their experiences.”
Launched in the early 2010’s both Instagram and Pinterest are two of the biggest powerhouses in influencer marketing today. Instagram for the obvious reason of engagement but Pinterest as well for the power of it’s platform to act as a search engine to further drive SEO.
Find Your Influence data further shows that influencer marketing turned a corner in 2018, with engagements across all social media platforms doubling from 2017-2018.
Is your brand ready to launch your influencer marketing strategy? Contact Find Your Influence for a demo today and let us help tell your story.