October 26, 2020 Tami Nealy

How Do Influencers Find Brand Partners?

How do influencers find brand deals?

“Completing their profile is a great step for influencers to be best positioned for brands to find them.”

A very common question asked often by aspiring social media influencers is, “How do I find brand partners?” While there is an “Influencer Marketing for Dummies” book, it’s focus is more for brands and agencies than it is on helping creators understand how to build their following and secure brand partnerships.

Thankfully, Find Your Influence (FYI) is an all-in-one influencer marketing solution helping both brands, agencies AND influencers. Our mission at Find Your Influence is to ignite connections to impact and inspire –  which means connecting the right influencers with the right brands. And we’ve been doing it since 2013.

While many in quarantine have done some decluttering, and minor renovations, the Find Your Influence team has been busy doing some refreshing of our own – a makeover to further help influencers find brand partners. In September, Find Your Influence launched a remodeled user platform that streamlines and simplifies the user experience for all influencers using the platform. 

“I’m most excited that influencers can now see their profiles the same way brands see them,” said Sarah Hickam, Senior Influencer Manager with Find Your Influence. “Influencers have the ability to put their best foot forward by updating their profile to position themselves for brands to discover. Completing their profile is a great step for influencers to be best positioned for brands to find them.”

With more and more users logging in to FYI’s influencer marketing platform from their mobile devices, the development team at Find Your Influence began the updated design with a mobile-first framework. The enhanced influencer-facing platform allows users to accept campaign offers from anywhere and at any time, directly from their hand-held device. 

Mobile-first Influencer Marketing Solution

“I’ve already heard from so many of our influencers about how easy it is to use the new ‘upload content’ interface,” shared Piper Martin, Influencer Manager with FYI. “They can now toggle from story, video and photo in one tool bar without having to change between social platform tabs.” This solution was designed to create a more uniform experience when uploading their live links to the FYI platform.

The influencer marketing platform’s renovations came at the same time when Twitter, YouTube and Pinterest shared access to their solutions (via API). This creates an even more cohesive experience when influencers add their social media handles for brands to see and review. With more platforms connected to more data, the opportunity for influencers to be discovered by brands is unparalleled. 

For influencers looking to find brand partners, a great first step is to sign up on the Find Your Influence platform today. Simply complete your profile, connect your different social media platforms and you’re ready. For influencers who have previously registered on the Find Your Influence platform, log back in today and update your profile with any new changes.