Pinterest users have a better chance of rising to the top of search rankings when using keywords within their video content.
Creating digital content for your social media channels is a big investment of time, money, energy and resources. But have you paused to measure the return on your investment? Once you understand how to monetize various social media platforms, the rewards will soon follow. The Client Success Team at Find Your Influence offers the following as a beginner’s guide to best monetize your Pinterest account.
It’s Not Personal, It’s Business
You won’t be able to grow your brand on Pinterest as quickly with a Personal Account. With a Business Account on Pinterest, you have access to Pinterest Insights where you can monitor content performance and learn more about what interests your audience. Understanding how your content performs allows you to lean in to top performing content and grow your following organically.
According to Planoly’s 5 Reasons Why You Should Switch to a Business Account on Pinterest, “With a business account, you’ll have more control over branding and content attribution on the platform – as well as access to more marketing tools.” They also cite that a business account will help drive traffic and grow your customer base by integrating campaigns, creating compelling ads, and using the Pinterest Ads Manager.
Post to Pinterest with SEO in Mind
You likely already know about search engine optimization (SEO). If the term is still new to you, SEMRush does a wonderful job explaining it in their Ultimate SEO Copywriting Guide. They explain, “SEO copywriting is all about finding the perfect balance between content that engages (and persuades) users and content that Google ranks highly for your target keywords.”
In order to monetize via SEO, it’s critical to focus on increasing audience engagement, search visibility and overall traffic to your page. Because Pinterest operates like a Google-esque type search engine, doing your keyword research is imperative. The Search Engine Journal published 10 Pinterest SEO Tips That Will Set You Up For Success and highlights using “..AdWords to trial specific keywords to see how they perform before launching a long-term SEO campaign.” They further suggest that if you have questions about the topics to target, you could take your best-performing keywords on Google and use Promoted Pins to see if they continue performing well on Pinterest too.
Video is King
You know by now that video content is king and generates more engagement than any other type of post across all social media platforms. Continuing the SEO conversation from above, nothing optimizes keywords better than videos. Typically there is less competition or keyword density with videos. While there are always exceptions, Pinterest users have a better chance of rising to the top of search rankings when using keywords within their video content.
According to Social Media Today, video views on Pinterest during COVID-19 lockdowns increased by more than 3x in 2020 when compared to the same period in 2019. Not confident in your own videography abilities? There are a myriad of options available to review including FYI Studios or Lemonlight.
Product Pins for the Win
Pinterest’s shopping feature originally known as ‘Buyable Pins,’ was rebranded to ‘Product Pins’ in 2018. These Pins allow you to feature the most current pricing, availability and product descriptions on Pins, as taken directly from your website. This direct-access-to-product shopping feature is a quick way to get buyers directly to the products they want.
Anyone with a Pinterest Business Account can create Product Pins. To create these pins, it’s as simple as uploading a product catalog to the platform. Glossy reports that after launching Product Pins in March 2019, Pinterest stated two quarters later that the number of merchants uploading catalogs increased 75 percent over the previous quarter.
Since the June 2020 drafting of this original post, Pinterest has made considerable investments into it’s shopping features. In June 2021, AdWeek reported that research from Pinterest showed Pinners are over seven times more likely to purchase products they have saved. This data can be leveraged by Pinterest creators when negotiating rates for brand partneships.
Analyze and Optimize
Pinterest can be a beautiful platform to highlight and discover great brands and products. But if you aren’t taking a timeout to understand your performance, you’ll likely plateau. Review your Pinterest Insights to best understand what content has performed best and then pin it again. By analyzing insights, you can optimize your results, thus increasing your earning potential.
If you’re a blogger, you don’t have to optimize Pinterest on your own. Consider adding the “Share to Pinterest” widget to your blog allowing your readers to share your content to their Pinterest audiences too.
Are you ready to monetize Pinterest for your bottom line? If you’re a brand or an agency looking to explore creative ways to leverage Pinterest in your influencer campaigns, drop us a line today. If you’re an PINfluencer, let us know too. Sign up to be discovered (for free) in the FYI influencer community.