Over the past few years, the pandemic has kept us more indoors than ever. Now, we have the opportunity to be back in the office, see friends, travel, and much more. With that has come the desire to look presentable since we are no longer behind a screen. Beauty influencers are relying on platforms such as TikTok, YouTube, and Instagram to help promote the discovery of new makeup products and how to experiment with new looks.
The Price of Beauty
Sephora and Ulta have seen an increase in demand for products talked about by beauty influencers on TikTok, to the point where those products are sold out for months. Consumers are more likely to ignore the high-price points for quality and to feel like they have the latest and best products. Between skincare and makeup, the average collection can cost upwards of $400. But do we really need to spend a lot of money on a high quality routine? Or are we too affected by the beauty influencers we see on social media to make better spending choices?
Thanks to Beauty Influencers, Products May Not Be in Stock
Many beauty influencers have taken the opportunity to compare quality and price points of more expensive products to traditional drugstore products. TikTok influencer Bethenny Frankel has gone viral with her reviews of drugstore products and shares with her followers that it is easy and affordable to have a great makeup routine. Brands like Maybelline, Covergirl, NYX, and Elf have come out with makeup products that even mimic higher-end products to compete at a lower price point for consumers who are looking to get the same look for less. Duplicate products are being promoted on platforms left and right. Now, it is easier than ever to get the everyday look that you prefer without breaking the bank.
The Best Kept Secrets of Beauty Influencers
Ulta and Sephora are some of the most popular beauty stores, offering a variety of brands for customers to choose from. Ulta specifically has seen mass growth in profit and the expansion of brands offered in store. Certain beauty brands, and stores, have relied on well-established celebrities to represent and sell products. Ulta has taken a different approach by using popular customers with a social media following, more micro beauty influencers, to promote their products of a wide price point. Additionally, Ulta has developed and launched its own affiliate program where any beauty lover can express their personal style. While doing so, affiliates place links, post promotional banners and available products on personal accounts to start earning a commission.
Beauty on a Budget
With all of the many options available, it can be difficult to decide which makeup products to splurge on and which to save on. Since there are many options out there, it can be beneficial to take the time and research what is out there. Achieving your dream makeup look can be less expensive than you may think, thanks to beauty influencers.
Freelance contribution especially written for Find Your Influence by Olivia Sullivan.