How to Create Content for Brands
When you are ready to create your content, the most important thing to remember is to have fun!
Influencer marketing is taking over. There is no doubt influencer partnerships are one of the most successful ways to put your product right in front of your target market. In today’s world, everyone is glued to their phone between two and four hours per day. Just think, if you were scrolling through Instagram and saw an Instagram influencer posting about the newest restaurant in town and raving about their food, you would most likely click on the restaurant or Google them. From their you could check out their menu and see where they are located. Boom! That is an extra set of eyes, or an impression, the brand had on their website as a result of a social influencer campaign. But how do you create content FOR brands?
It’s important to note that there is a lot more that goes into content than meets the eye. The most visually-pleasing content is extensively planned. So how do you create photo or video content that brands will love? Find Your Influence offers the following as a guide:
Plan Your Posts
Even the “candid” shots you see on Instagram are not so candid but carefully curated. Check out Instagram, Pinterest and even Google for inspiration. Understand how you want your content to look, what you need to achieve these goals, what message you want to send to viewers and how you will tell that story. Don’t worry if you don’t have all the details right away. Sometimes the best ideas come when you are already creating your content and it’s okay to change direction.
Prepare For Your Photo Shoot
Once you have an idea of how you want your content to look, it’s time to prepare for your photo shoot. If you are shooting at a remote location, it is best to visit ahead of time and figure out what time of day will have the best lighting. If you are producing a flat-lay image, make sure you have all the props necessary for your photo. It is better to have too much than not enough, you want to give yourself enough items to play around with. You may also want to consider hiring a photographer if you will be in the images yourself. This will ensure the highest quality imagery for the brand to use on their social media channels. If you are new to creating blog posts and want a budget-conscious alternative, consider using a tripod. Stabilizing the camera will reduce any noise that may be caused by shaky hands. They also come in handy when shooting alone.
When you are ready to create your content, the most important thing to remember is to have fun! Play around and let your creativity run wild. This is when everything from the planning stages will come together. The best advice to always keep in mind is to stay true to who you are. As a creator, you will be taking photos in public, so you must face your fears of being seen taking photos. Never let someone ruin your vision because you feel judged – stay confident!
Not all photos need to be edited in order to work with a brand, but this is what gives a creator their own aesthetic. Using applications like VSCO or programs like Adobe Lightroom you can begin to establish consistent use of filters or “presets”, for followers to recognize your specific style or vibe. Presets are available for purchase all over the internet or you can even create your own!
By following these four steps, you will be able to make outstanding photo content that brands will love, while also making you stand out from the rest! Whether you are sharing content for fun or you are a full-time influencer, always remember to have fun and be yourself!