Over 2 million marriages happened in the United States in 2018, and much of these young couples’ wedding inspiration came from social media influencers. Brands that sell anything from wedding cakes to wedding dresses are generating more income because of influencer marketing. #wedding was used 128 million times in the past year, shaking up an industry that is as old as the sanctity of marriage itself. And as influencer marketing is making inroads in the sector, it is predicted that the influencer industry will reach an estimated worth of $10 billion this year. While there are many other industries that benefit from this type of marketing, the wedding industry is thriving, and it is all thanks to beautiful photos shared by influencers.
Social Media Influencers and Wedding Rings
Rings are often some of the most important ingredients for a wedding. The influencer industry did not miss this of course, and apart from influencing brides-to-be, influencers are now sharing their reviews of the best wedding rings for would-be grooms. Brushed, polished, durable, comfort fit wedding rings, for example, are all the rage these days, as men want scratch-resistant rings that fit their active lifestyle. Basic black titanium rings are also making a splash, since they look good and are hypoallergenic. Classic wedding bands for men made from precious metals are also popular, but for those who want something highly scratch-resistant, all you need to do is look for social media influencers including #tungstenweddingrings on Instagram.
The Shift From Magazines and Bridal Shops
Influencer marketing did not happen overnight. It slowly eased its way into modern life through technology. Before Instagram and Pinterest, however, wedding inspiration came from glossy magazines and bridal shops. Other influences came from bridesmaids and the maid of honor or the mother of the bride. As the world started sharing wedding photos online, more and more people started looking for inspiration from social media, too. Interestingly, most of a bride-to-be’s wedding planning is now done through the help of the Internet, and they get influenced, of course, by the products and the themes that are shown on social media. Pinterest and Instagram are two of the favorites when it comes to wedding inspiration, as both platforms have an overwhelming number of photos that couples can peruse. Experts are now right in every person’s reach through social media too, and this makes influencer marketing all the more relevant, both for those planning their wedding and those who are in the wedding industry.
How Do Social Media Influencers Do It?
Influencers work hard in presenting the brands they represent. They do this through photo shoots, and then carefully curate photos that will be posted on the social media platform of their choice. It is all about presentation – from beautiful wedding cakes designed by chefs to gowns made by artists, everything needs to look good and enticing. Social media influencers also use popular hashtags that couples can look for, making it easier for target customers to find brands that influencers are promoting.
If you are a marketer or a brand owner wanting to increase your social media reach, it may be time to consider influencer marketing. Influencers will more than likely give you the boost that your business needs.
Freelance contribution especially written for Find Your Influence by Karoline Gore.