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Influencer Insider: Coronavirus and Influencer Partnerships

April 2, 2020
April 2, 2020 Tami Nealy

Influencer Insider: Coronavirus and Influencer Partnerships

We live in a new world. A time when the outbreak of a virus has nearly crippled the globe. As we continue to look out and care for one another, the Find Your Influence team is helping brands and marketers better understand how this is impacting social media influencers and their influencer partnerships.

In March, our team surveyed influencers across the United States to understand how they have been impacted by the current global pandemic, the coronavirus disease (COVID-19). The goal was to better understand how this virus will impact how they create content and how it has altered any influencer marketing campaigns they had in progress. 

“It’s safe to say that globally, brands are navigating new waters too,” shared Jamie Reardon, CEO and co-founder of Find Your Influence. “It is important that we understand how influencers are feeling, what types of content their audiences want to consume, and how they can assist brands to deliver educational, informative and impactful information during this pandemic.”

380 influencers from FYI’s influencer community were surveyed on March 30 and 31 and revealed the following information.

The complete survey and results:

Have you been diagnosed or do you know anyone diagnosed with the coronavirus disease (COVID-19)?

75%  No 

25% Yes

Have you worked with a travel brand in the last 12 months?

73%  No 

27%  Yes 

Have you had any partnership opportunities cancel or reschedule due to the coronavirus pandemic? 

64%  Yes  

36%   No  

Have you posted any organic content (unpaid) around your perspective on the coronavirus (memes included)? 

74%  Yes  

26%   No 

If yes, have you seen an increase in your engagement rate on that content? 

86%  Yes 

14%   No

Are you concerned about the coronavirus and surrounding news impacting your earning potential as an influencer in 2020?

88% Yes 

12%  No 

In what year were you born?

64%  Gen Y/Millennials, 1980-1994 

27% Gen X, 1965-1979 

5%   Gen Z, 1995-2015

 4%  Baby Boomers, 1944-1964

 

Influencers who responded to this survey ranged in follower count from 100 to 9.8 million.  

To speak with Find Your Influence directly about survey results, please contact Tami Nealy, tami@findyourinfluence.com.

 

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