Gregory Lim 
Instagram is about to make a significant change that will streamline how you measure the success of your content across the platform. Starting soon, Instagram will be rolling out “Views” as the primary metric for evaluating performance across all organic and boosted media formats, including Reels, Live, Photos, Carousels and Stories. This shift is set … Read more
The Winter Olympics of 2010 were the first “social media games.” It was the first time we saw athletes with their own online platforms enter the arena. Since 2010, the International Olympic Committee (IOC) has placed strict guidelines on the social media usage of athletes, coaches, technical staff, and other Olympic committee representatives. As recently … Read more
In the dynamic landscape of digital marketing, brands and content creators are increasingly finding common ground. Brands seek authentic voices to reach their audiences, while content creators desire opportunities to showcase their creativity and connect with their followers. By empowering content creators, brands can foster unique, engaging content that benefits both parties. Here’s how brands … Read more
Celebrities have been highlighted by mainstream media for hundreds of years. From John Wayne to Kim Kardashian, they’ve been a hugely influential part of pop culture. On the other hand, social media influencers have only been in the public eye for a few decades, but they’ve already replaced traditional celebrities in online marketing campaigns. Two … Read more
In the ever-evolving world of social media, trends can emerge overnight, captivating audiences and driving consumer behavior. One such trend is the viral blueberry iced coffee from Dunkin’ Donuts, which has taken TikTok by storm. This blog post explores the viral drink, the influencers behind its popularity, and the significant impact it is having on … Read more
TikTok is well known for short-form, punchy video content. However, a move toward longer content may be changing how audiences see the platform. Breaking away from the 60-second limit that is the norm for short-form video content platforms, TikTok began rolling out its 10-minute-long video feature to eligible creators in early 2022 and to all … Read more
In the fast-paced world of social media, creating engaging content is key to capturing your audience’s attention. Whether you’re a seasoned content creator or just starting out, infusing your passion into your posts can make all the difference. Here are some tips to help you harness your love for social media and turn it into … Read more
And just like that, we are looking at a TikTok ban again. The US house of Representatives has tied a TikTok ban to Ukraine and Israel funding, making it more likely than ever that the ban WILL pass with the Senate aligned and President Biden indicating that he will sign it. ByteDance will have ONE … Read more
In the world of social media, a peculiar trend has taken hold: the rise of faceless content. Scrolling through our feeds, we are met with an array of beautifully curated images, but increasingly, the faces behind these posts are obscured or entirely absent. What does this say about the influencer landscape and what does it … Read more
By: Chelsea Goodson In the vast universe of TikTok trends and challenges, one fascinating avenue that has gained immense popularity is the art of “FaceTime” videos. What started as a simple way to connect with friends and family quickly evolved into a creative style for storytelling among those in in the TikTok era of long(ish)-form … Read more
