Generation Alpha, born from 2010 onwards, is the first generation to grow up entirely in the digital era. Major brands like SEPHORA, Ulta Beauty, and Aviator Nation are already noticing a surge in Gen Alpha customers.

As this generation matures, their impact on consumer trends and digital culture will be significant, offering brands a fresh demographic to engage with. Download the webinar to explore how influencer marketing is successfully reaching younger audiences like Gen Alpha and examine the evolving strategies brands should adopt to stay ahead.