By Courtney Moser
It’s no surprise that influencer marketing is continuing to gain traction in the digital world. By now, you’ve likely read the articles and seen the success stories. Everyone seems to claim that influencer marketing can increase reach and drive sales. But how will it impact you? And how can you be sure it’s worth the hype?
There is plenty of proof and research illustrating how and why influencer marketing works. When you get to the core of it, it’s not even a new concept: brand ambassadors or advocates are tried and true in marketing. The new face of influencer marketing just streamlines strategic solutions and improves the potential impact.
But these updates don’t necessarily equate to simplicity. As with anything that’s worth the work, you have to set goals, measure KPIs, build influencer relationships and prioritize authenticity. A high-quality content strategy will always be vital in order to stand out and achieve success with influencer marketing. As said in Forbes, “Influence isn’t just having a lot of followers. It’s also driven by expertise and credibility on subject matter and the relationship between the influencer and his or her followers.”
At Find Your Influence (FYI), we’ve seen the success stories firsthand. We have the experience to simplify the complex and can help you get the most of influencer marketing. This is what you need to know:
“On average, marketers who implemented an influencer marketing program in 2014 received $6.85 in earned media value for every $1.00 of paid media.” The 2014 Influencer Marketing Benchmark report by Burst Media found that companies really are seeing results—and ROI dollar signs.
42% of consumers look to blogs for information about potential purchases while 52% say blogs have impacted their purchase decisions. You can’t argue with this statistic: sales are sales. If potential customers are looking for information about your industry or products on blogs, don’t you want to make sure they find you?
92% of consumers trust their friends and family more than ads, and they’re more likely to make purchases based on recommendations than billboards. You might be thinking “duh,” but it’s important to connect the professional dots here: this is why your ads aren’t working.
86% of marketers assess that marketing has changed more in the last 5 years than in the 50 years preceding, according to traacker.com. If you don’t evolve with the times, you’re going to be left behind (and see your ROI for traditional ads drop lower and lower)
Influencer marketing campaigns work with any budget. You can go big and pay for celebrity influencers or launch an interactive campaign with lots of perks and engagement. Or, you can go small and invest in a just few influencers who will still make a big impact. FYI offers a self-service platform and the option to start connecting with influencers for free, so you don’t even need to spend thousands of dollars on an agency or consulting firm.
Everything influencer marketing is at your fingertips at whatever price your company has budgeted for the initiative. Learn more about how influencer marketing can help your business here.