Founded in 2013, Find Your Influence (FYI) is the leading SaaS-based influencer marketing solution built by marketers for marketers. Relied on by many of the top brands across the United States, FYI leverages proprietary technology for discovering influencers, managing campaigns and tracking metrics.  In an ever-evolving digital marketplace, FYI manages relationships with brands and pairs them with the right influencers to deliver guaranteed results. FYI is headquartered in Scottsdale, Arizona.

The Paid Media Manager is one of the most critical roles within our organization. This individual will support the Client Success team and act as a liaison between the Sales and Client Success teams to execute high-volume client accounts and level-up to overall campaign guarantees. This role is responsible for developing paid social media campaigns, proactive optimization, reporting and providing campaign recaps and marketing materials for FYI. This dynamic team member will manage the paid media process from beginning to end, leveraging analytical and creative thinking, as well as interdepartmental collaboration to develop effective plans and materials that help our clients achieve their goals and align with FYI’s brand standards.

Additionally, the Paid Media Manager will also work closely with the Influencer Management team to recruit, negotiate, contract and manage influencer’s work on campaigns. The individual in this role will take the time to understand the client’s needs and then hand-pick the very best influencers, big and small, to participate in campaigns. The Paid Media Manager will also work closely with the Account Management team to make sure every step of a campaign is executed smoothly, and that each influencer has all they need to succeed.

High-Level View of Who You Are

• Passionate about Paid Social. Paid Social in particular is the bread and butter of the Paid Media Manager role. Experience with Facebook Ads Manager, TikTok Ads Manager, etc., is a must.
• Passionate about Influencer Management.You’re going to be spending some of your time sourcing, negotiating, and contracting influencers, so it helps if you’re someone who already enjoys or is very familiar with the influencer world.
• Organized. Highly organized in order to juggle multiple projects at once.
• A communicator. You err on the side of over-communicating. Whether it’s over email, on the phone, or in person—you constantly keep the extended team in the loop and you’re not afraid to ask questions and speak up.
• Creative. You have a creative mind that can take a strategy and morph into an impactful creative idea.
• Detailed. Project management is a strength for you. No detail is too small.
• Cool under pressure. You’re not afraid of a deadline.
• A people person.You’re excited to build new relationships, you’re comfortable, friendly and direct in your communications.
• Analytical. You are comfortable in Excel and a natural with numbers. You keep your eyes on the data to make sure every piece of information going into each proposal and campaign is correct.
• Energetic and enthusiastic. You’re excited to be part of a fast-growing, fast-changing environment. You have a strong entrepreneurial drive and you’re not afraid of a little ambiguity. Even when the answer isn’t clear, you feel confident asking questions and making decisions with the best interest of the company, and the client, in mind.
• Comfortable being client-facing. As the sole Paid Media person in the company, you will often be tasked with educating clients directly on topics like pixel issues, targeting recommendations, optimization implementations, etc.
• Self-starter. Ability to work independently with little supervision within a team environment.

What You Will Be Doing

• Provide day-to-day support for the Client Success, Sales and Proposal teams
• Communicating regularly with internal teams to stay current on campaign trends, client requests, paid media needs and influencer communication
• Act as a project manager, taking ownership of the paid campaign process from start to finish
• Responsible for managing and implementing successful paid social campaigns, demonstrating revenue goals, efficiency and volume
• Pull data for campaign recaps, marketing materials and social media execution examples
• Review campaign performance and draw qualitative and quantitative conclusions to help optimize future programs with clients and create opportunities to up-sell
• Understand and manage creative campaigns to improve ad performance
• Develop media ad best practices
• Work with Sales and Marketing teams as needed to estimate budgets and volumes for prospective client proposals
• Consult on landing page optimization and testing recommendations for campaigns
• Responsible for bid management, keyword research and specific country targeting
• A/B testing setup and tracking
• Identify opportunities to grow leads and improve profitability of campaigns
• Understand display advertising on new networks, outside of Google
• Remain current with industry trends while continually leveraging new tools and industry best practices to boost efficiency of campaigns
• Building and investing in long-term relationships with influencers and influencer management agencies
• Hand-selecting the very best influencers for campaigns after taking time to clearly understand the client’s vision. You will work across social media platforms, including but not limited to Instagram, YouTube, Facebook, Twitter, TikTok and blogs.
• Negotiating with and contracting influencers for campaigns
• Managing and reviewing influencer work throughout campaigns

Management Skills

• Passion for online marketing, social media & PPC campaigns
• Thrive on results-driven success
• Budgeting and financial planning
• Keep up to date with PPC and search industry developments
• Strong communication skills and ability to communicate strategies for clients, in agency roles
• Project management skills
• Strong presentation skills
• Ability to work independently and build strong relationships with stakeholders
• Analytical and critical attention to detail

What Makes You a Great Fit for This Role (Requirements)

• Facebook Blueprint Certified
• Strong knowledge and experience with Microsoft suite (PPT is a MUST)
• Proven track record of paid social campaign management and or similar PPC role or PPC campaign management, and can demonstrate improving performance and ROAS
• Solid background with both Facebook and TikTok Ad Managers
• Paid Social expert and you monitor changes in the ever-evolving space
• Passion for social media ads – from creation, to implementing, reporting & insights
• Solid understanding of social media and the advertising landscape as a whole
• Sound SEO knowledge
• Google Analytics and advanced AdWords Editor knowledge
• Experience with Google Display Network, including re-marketing and contextual advertising
• Experience with Adobe suite
• Deep experience using keyword research tools
• Experience setting up and using Google Tag Manager
• Experience in HTML, JavaScript, or PHP is a plus
• Must stay current and maintain industry knowledge, trends etc. in digital space
• Excellent teamwork skills

Professional Qualifications

• Google AdWords Certified (preferred)
• Google Analytics Certified (preferred)
• Minimum of 3 years managing a high volume of PPC & Social Media campaigns (preferred)
• Proven track record of using biddable media to acquire, engage and nurture users throughout the funnel
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, TikTok and more), and content distribution and placement networks

 What You Can Expect From FYI

• A unique, supportive and flexible work environment
• Challenges related to working in a fast-paced, growing environment
• A management team that cares about people

Benefits

• Medical Insurance: Company contributes $250.00 per month to a Corporate Medical Insurance Plan. The Company also offers dental and vision insurance plans.
• 401k
• Vacation Days: You will be eligible for ten (10) vacation days per calendar year, prorated based on your date of hire.
• Sick Days: You will be eligible for 40 paid sick hours per calendar year, prorated based on your date of hire.
• Flex Schedule: Employees work remotely Monday through Friday, with in-person working days in Arizona (monthly)

 Culture

The team at FYI is close-knit because our founders hire and mentor employees to not only care about the work they create but to care about, and care for, one another. The culture at FYI feels more often like a family gathering that you look forward to attending instead of a job that you dread showing up to every day. We are a team who likes to celebrate everything. From birthdays to holidays and from client wins to employee milestones, be ready to high-five. A lot.