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Founded in 2013, Find Your Influence (FYI) is the leading SaaS-based influencer marketing solution built by marketers for marketers. Relied on by many of the top brands across the United States, FYI leverages proprietary technology for discovering influencers, managing campaigns and tracking metrics.  In an ever-evolving digital marketplace, FYI manages relationships with brands and pairs them with the right influencers to deliver guaranteed results. FYI is headquartered in Scottsdale, Arizona.

The Paid Media Manager is one of the most critical roles within our organization. This individual will support the client success team and act as a liaison between the sales, client success, influencer and marketing teams to execute high-volume client accounts and level up to overall campaign guarantees. The Paid Media Manager is responsible for developing paid social media campaigns, proactive optimization, reporting and providing campaign recaps and marketing materials for FYI. This dynamic team member will manage the paid media process from beginning to end, leveraging analytical and creative thinking as well as interdepartmental collaboration to develop effective plans and materials that help our clients achieve their goals and align with FYI’s brand standards.

High-Level View of Who You Are

  • Organized. Highly organized in order to juggle multiple projects at once.
  • A communicator. You err on the side of over-communicating. Whether it’s over email, on the phone, or in person—you constantly keep the extended team in the loop and you’re not afraid to ask questions and speak up.
  • Creative. You have a creative mind that can take a strategy and morph into an impactful creative idea. You have solid deck-building chops and can pull together proposals that are well-designed.
  • Detailed. Project management is a strength for you. No detail is too small.
  • Cool under pressure. You’re not afraid of a deadline.
  • A leader. Guide the team and facilitate conversations in order to make sure your proposals are strategic, on brief and on time.
  • A people person. You’re excited to build new relationships, and you’re comfortable, friendly and direct in your communications.
  • Analytical. You are comfortable in Excel and a natural with numbers. You keep your eyes on the data to make sure every piece of information going into each proposal is correct.
  • Energetic and enthusiastic. You’re excited to be part of a fast-growing, fast-changing environment. You have a strong entrepreneurial drive, and you’re not afraid of a little ambiguity. Even when the answer isn’t clear, you feel confident asking questions and making decisions with the best interest of the company and the client in mind.

What You Will Be Doing

  • Providing day-to-day support for the sales, client success and marketing teams
  • Communicating regularly with internal teams to stay current on campaign trends and what clients are requesting
  • Developing and uploading social media best practices and social media ad best practices
  • Acting as a project manager, taking ownership of the paid campaign process from start to finish
  • Creating all paid campaigns, pulling data for campaign recaps, marketing materials and social media execution examples
  • Detailed analysis of client KPIs per campaign
  • Utilize your creativity to develop highly innovative and effective influencer narratives for brands
  • Review campaign performance and draw qualitative and quantitative conclusions to help optimize future programs with clients and create opportunities to up-sell
  • Build relationships with creative teams and key stakeholders
  • Responsible for managing and implementing successful paid social campaigns, demonstrating revenue goals, efficiency and volume
  • Work with Sales and Marketing teams as needed to estimate budgets and volumes for prospective client proposals
  • Audit search and display efforts of potential clients and provide insight as to how ROI can be increased
  • Competitor research to support keyword research
  • Understand and manage creative campaigns to improve ad performance and quality CTRs
  • Work with Designers and/or Developers to optimize landing pages for optimum quality scores and create branding of banners, etc. for key data capture
  • Responsible for bid management, keyword research and specific country targeting. Optimize campaigns with text for ads, etc.
  • Ensure evaluation and tracking is in place to monitor campaigns
  • A/B testing setup and tracking
  • Identify opportunities to grow leads and improve profitability of campaigns
  • Understand display advertising on new networks, outside of Google
  • Consult on landing page optimization and testing recommendations for campaigns
  • Work directly with marketing managers to communicate results and opportunities within paid search and display efforts to the client
  • Remain current with industry trends while continually leveraging new tools and industry best practices to boost efficiency of campaigns.
  • Prioritize across dozens of opportunities focusing on the most productive tasks
  • Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members as well as clients

Management Skills

  • Passion for online marketing, social media & PPC campaigns
  • Thrive on results-driven success
  • Budgeting and financial planning
  • Keep up-to -date with PPC and search industry developments
  • Strong communication skills and ability to communicate strategies for clients, in agency roles
  • Project management skills
  • Strong presentation skills
  • Ability to work independently and build strong relationships with stakeholders
  • Analytical and critical attention to detail
  • Experience in account management, client relationship building and presenting findings
  • Technical/Specific experience
  • Experience with Google Display Network, including remarketing and contextual advertising

What Makes You a Great Fit for This Role (Requirements)

  • Strong knowledge and experience with Microsoft suite (PPT is a MUST)
  • Proven track record of paid social media campaign management and or similar PPC role or PPC campaign management, and can demonstrate improving performance and ROI
  • Experience with natural search planning and implementation
  • Social Media industry expert – you know everything happening with each platform as they continue to evolve
  • Passion for social media ads – from creation, to implementing, reporting & insights
  • Sound SEO knowledge
  • Google Analytics and advanced Adwords Editor knowledge
  • Deep experience using keyword research tools
  • Advanced Excel and experience using agency-level PPC campaign management platforms a must
  • Experience setting up and using Google Tag Manager
  • Experience in HTML, JavaScript, or PHP a plus
  • Must stay current and maintain industry knowledge, trends etc. in digital space
  • Professional Qualifications
  • Google Adwords Certified (preferred)
  • Google Analytics Certified (preferred)
  • Minimum of 3 years managing a high volume of PPC & Social Media campaigns
  • Proven track record of using biddable media to acquire, engage, and nurture users throughout the funnel; Program management skills with attention to detail
  • Experience with Google Display Network, including remarketing and contextual advertising
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
  • Solid understanding of social media and the advertising landscape as a whole
  • Excellent teamwork skills
  • Effective communicator
  • Experience with Adobe suite
  • Commit to FYI’s Core Values

What You Can Expect From FYI

  • A unique, supportive, and flexible work environment
  • Challenges related to working in a fast-paced, growing environment
  • A management team that cares about people

Benefits:

  • Medical Insurance: Company contributes $250.00 per month to a Corporate Medical Insurance Plan. The Company also offers dental and vision insurance plans.
  • Vacation Days: You will be eligible for Ten (10) vacation days per calendar year, prorated based on your date of hire.
  • Sick Days: You will be eligible for 40 paid sick hours per calendar year, prorated based on your date of hire.
  • Flex Schedule: Employees work remotely every Monday and Friday
  • Celebrations: We celebrate everything. From birthdays to holidays and from client success to company growth, be ready to high five. A lot.

Culture: In 2018 and 2019, the Phoenix Business Journal named Find Your Influence as a finalist in their annual Best Places to Work awards. The team at FYI is close-knit because our founders hire and mentor employees to not only to care about the work they create but to care about, and care for, one another. The culture at FYI feels more often like a family gathering that you look forward to attending instead of a job that you dread showing up to every day.

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