Find Your Influence (FYI), the industry leading SaaS influencer marketing platform today announced a strategic partnership with Tempe’s Lucid Agency, marking the 50th such relationship since FYI launched their award-winning agency dashboard product in 2014.
“Reaching 50 agency partners in just 18 months is a tremendous accomplishment our entire team is very proud of,” said Jamie Reardon, CEO and co-founder of FYI. “Working with agencies the caliber of Lucid allows us to tap into their collective thought leadership, further refining our software platform to meet their needs, and ultimately building long-lasting, highly productive relationships.
Lucid Agency is an award-winning digital marketing and web technology firm that focuses on ROI-centric digital solution to marketing challenges, including interactive marketing campaigns, website development and deployment, and custom code applications. Founded by Scott Kaufmann and Ken Bonham, the Lucid team saw a strategic partnership with FYI as an opportunity to expand their influencer marketing offering.
“Lucid’s expanding client base demands a variety of expertise from our team, and we work diligently to ensure everyone at Lucid stays abreast of new, emerging, and high-margin trends,” said Bonham, Lucid’s vice president of business development. “Partnering with FYI makes sense for us, and the fact they’re Arizona born-and bred like we are is a plus, too.”
Using a proprietary influencer-scoring algorithm combined with a leading SaaS influencer marketing platform, FYI ranks digital influencers on a variety of factors, including audience, reach and advocacy. Since launching in February, 2014, FYI now offers access to more than 100,000 high-quality influencers, from mommy bloggers to celebrities and everyone in between, specializing in the beauty & fashion, lifestyle, parenting, technology, retail, professional services, financial and small business verticals.
By connecting to these influencers through FYI, agencies can help their partner brands seamlessly communicate to their end-users directly through the creation of third-party endorsed content, leveraging digital influencers as brand evangelists.
“FYI’s goal is to continue growing the leading SaaS influencer marketing platform in the industry,” said Reardon. “With consecutive quarter-over-quarter growth and aggressive goals for 2016, partnerships like this one with Lucid – and the 49 that came before it – are crucial.”
About Find Your Influence
Find Your Influence (FYI), is the leading SaaS Influencer Marketing technology platform connecting more than 100,000 high-value influencers to brands and advertisers. In just 18 months, FYI has completed more than 1,000 campaigns for more than 100 brands, ultimately driving more than 1B impressions across blogs, Facebook, Instagram and Twitter. FYI makes influencer marketing measurable, scalable, and profitable for our agency partners.
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