July 11, 2016 Guest Blogger

How to Win Fans and Influence Consumers: Influencer Marketing Best Practices


By: Courtney Gibb

When it comes to finding influencers, what should you look for? Someone clever? Sure. Someone in-the-know? You bet.  An industry thought leader? Absolutely.

But what’s the difference between a know it all and someone who’s in the know? Is your ideal influencer the type of person everyone turns to for advice and guidance, or are they a thought leader known for the ability to make every person feel like they were the only one in the room?

Truth be told, influencers come in all shapes and sizes, and choosing the right influencers is just one thing to keep in mind when you start planning your next influencer marketing campaign.

As one of the hottest trends going, influencer marketing serves as the bridge between advocate and digital marketing. Instead of focusing on an entire general audience, influencer marketing works with key individuals to heighten the impact of a brand, product or message in a more direct and organic way. In order to be successful marketers must It means seeing the potential and know who the important influencers are, how to target them and what the campaign’s impact will be.

That’s where influencers come in – by leveraging an influencer, you’re speaking directly to their followers/audience. 74% of consumers say third party endorsements from influencers impact their purchase decisions, and 81% do independent research on products and services beyond brand-generated content.

It’s critical to get your brand’s message out where the consumers are in order to increase brand awareness, brand affinity and your target consumer’s intent-to-purchase.  That’s where influencer marketing comes in. So now what?

To help you plot and plan your next (best) influencer marketing campaign, follow along on our blog each week as we explain the following influencer marketing best practices.

  1. Build manageable campaign deadlines
  2. Set campaign goals to measure success
  3. Fully integrate your influencer marketing
  4. Pick the right social platform
  5. Find the right influencers
  6. Communicate frequently
  7. Provide feedback to your influencers
  8. Scale, and repeat

Stay tuned for more at blog.findyourinfluence.com. Do you have any tips or tricks that have made your influencer marketing campaigns successful? Let us know!


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