October 7, 2020 Tami Nealy

Influencer Insider: Holiday Shopping for Tech

It’s already the fourth quarter of 2020 which means the holidays are right around the corner. Once the Halloween decor is put away, the holiday gift shopping is in full swing which means brands will be leaning in to influencer marketing to help drive awareness around the must-have products of the season.

In September Find Your Influence surveyed nearly 500 social media influencers to understand the technology trends that are top of mind this holiday shopping season. From their preferred format for gaming to their preferred gaming console, Find Your Influence helped uncover the influencers’ intent to purchase technology products before the end of 2020.

“In a year filled with ups and downs in the economy combined with various fears, frustrations and fatigue linked to COVID-19, it’s a positive sign to see social media influencers signal their interest in upgrading their various technology before the end of 2020,” shared Jamie Reardon, CEO and co-founder of Find Your Influence, a top influencer marketing platform.

Using the proprietary survey technology developed by Find Your Influence, the survey was completed online from September 23-25, 2020 reaching different types of influencers, including nano influencers, micro influencers and macro influencers. The survey reached a sample (482) of the Find Your Influence influencer database of active U.S.-based social media influencers.

Holiday Shopping and Technology with influencers

The complete survey and results:

If you have children/teens, what is their gaming console of choice?

32%  Other

26%  Nintendo Switch

21%  Microsoft Xbox

21%  Sony Playstation

Do you generally purchase physical copies of games for consoles or digital downloads?

53%  Digital downloads

47%  Physical copies

Do you plan to purchase a gaming console when holiday shopping/before the end of 2020? If yes, which one?

43%  Other

24%  Sony Playstation

17%  Microsoft Xbox

17%  Nintendo Switch

Aside from gaming consoles, are there other electronics you plan to purchase as gifts this holiday season?

80%  Yes

20%  No

Which electronics would you consider purchasing before the end of the year?

24%  Tablet

23%  Laptop

21%  Mobile phone

16%  Television

11%  Other

  5%  Gaming console

What is the operating system of your current mobile phone?

78%  iOS (iPhone)

22%  Android

Influencers who responded to this holiday shopping and technology survey ranged in follower count from 650 to 3.6 million.  

To speak with Find Your Influence directly about survey results, please contact Tami Nealy, tami@findyourinfluence.com.

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