TikTok has recently become the top social media platform for content creators. Since their launch in 2016, and especially over the course of the last two years, TikTok and the creators on the app have gained a wide range of success. The app has launched major social stars like Addison Rae, Charli D’Amelio to fame, leading them to strike major brand deals with companies like American Eagle and Abercrombie. Some even have used their stardom on the app to launch music careers like Jaden Hossler and Nessa Barrett. From dance trends to comedy videos to cleaning hacks, there is a space for all creators to find their niche and express themselves creatively. The app also gives creators the opportunity to get paid based on the number of views they receive through the TikTok creator fund.
TikTok Creator Fund
The TikTok creator fund was announced in July 2020 and creators were invited to join the next month. The fund allows creators to be paid for the content they produce based on the number of views they get. When TikTok announced the fund, they noted that, “The US fund will start with $200 million to help support ambitious creators who are seeking opportunities to foster a livelihood through their innovative content. The fund will be distributed over the coming year and is expected to grow over that time”. Since then, TikTok has projected that the fund will grow by over one billion dollars over the course of the next three years. There is no cap on the amount of creators who can join, so it is open to anyone on the app, as long as they meet the qualifications.
In order to join the Tik Tok creator fund, users must fit specific qualifications. According to Tik Tok’s community page, the creators who join must be based in either the United States, France, Germany, Italy, or Spain. Creators have to be 18 years of age, have at least 100,000 followers, and at least 100,000 views on their posts in the past thirty days. All accounts must additionally follow Tik Tok’s community guidelines and terms of service. Want to join the fund but struggling with engagement? Check out a recent blog post by Piper Martin with best practices to grow a TikTok account.
According to influencers enrolled in the TikTok creator fund, they can receive between two to four cents per thousand views. It all depends on a number of factors including total followers compared to total likes. So, if a creator has half a million followers and has good engagement in both the comments and likes, they would be getting around $450 a month.
How to Join the TikTok Creator Fund
To join the fund, creators can access the application through their pro or creator account. In settings, select “creator tools” and then “TikTok Creator Fund” to find the application.
Ready to jump into TikTok, but need a helping hand? Reach out to our Influencer Management Team with your questions today. Send us an email at firstname.lastname@example.org
Freelance contribution especially written for Find Your Influence by Gemma Weinstein.