Influencer relations is a strategic approach to developing ongoing relationships with content creators who have an excellent fit with a brand’s products or services. Often led by public relations or communications teams, influencer relations is a building block that can support effective influencer marketing campaigns.
Who Are Influencers?
An influencer is someone who has the power to affect purchase decisions of others because of their authority, knowledge or relationship with their audience. Social media influencers can range from 10,000 to millions of followers, across multiple platforms.
Fun For Louis
Total Reach: 4.2M
Total Reach: 1.6M
Total Reach: 511k
Total Reach: 68.8k
Why do influencer relations matter?
Influencer relations creates long-term relationships with content creators that often lead to greater ROI.
It leverages the right personalities to spark organic conversations that engage your target audience.
It creates invaluable content featuring your product/brand/service and can be leveraged on your brands’ social channels.
Influencer relations makes a large impact even with limited budgets.
Influencer Relations At Work
Offerpad, a leading on-demand technology for buying and selling homes, partnered with Find Your Influence to execute three influencer campaigns.
In just three months, the campaigns have generated more than 5.2 million impressions, yielded 140,000+ engagements leading to a 4:1 ROI.
Meet FYI Exchange
FYI Exchange provides brands with access to a streamlined, self-service platform where they can exchange their products or services for influencer posts and content, without the need to pay the influencer an additional fee. And we’ve made it so simple that both new and seasoned communications professionals can immediately be successful.